Fashion Photography
Since there's so much time behind creating the perfect atmosphere for a fashion piece or fashion commercial now days as a part of the fast fast fashion industry this loggia let you take a longer closer look on otherwise forgotten images. Impactful fashion photographers with different approaches and roles in fashion media will exhibit their pieces here. This exhibition space create an new way of experiencing fashion photography as something more than a flat 2D images that we see in the magazines. The observation tower under the tree allow you to see the exhibition from a new angel. The pathways in bright terracotta tiles guides you through as well on the ground as above. By creating flat pathways mimicking catwalks or red carpets the visitors directed to move around the space and see all inches of it. With a mix of traditional Tuscan materials such as the terracotta tiles and the use of reflective material mirroring you and your surroundings this design embodies that you are a part fashion and places you in the middle of the catwalk
